BroadX connects with Sonar to help internet providers expand their sales reach

Compatibility gives mutual customers access to marketing and sales partners, digital storefronts, and assisted sales tools without custom development.

November 13, 2026 — BroadX, formerly Local Fiber, today announced compatibility with Sonar’s operational and business support system (OSS/BSS), helping internet service providers reach more customers and expand their sales capabilities while continuing to use Sonar to run their operations.

The connection brings BroadX’s broadband distribution platform to providers using Sonar, making it easier to sell through comparison websites, moving services, real estate platforms, referral partners, and other marketing and sales channels. Providers can also strengthen their own sales capabilities with BroadX’s e-commerce storefronts and agent tools.

For mutual customers, the benefit is straightforward: more ways to reach and serve broadband buyers, connected to their existing systems. BroadX connects the customer-facing sales experience with the provider’s Sonar environment, helping bring orders from approved channels into the provider’s operational workflow.

Simple setup, without a development project

BroadX and Sonar have partnered to deliver a tech-free integration with simple, drag-and-drop onboarding. Providers can connect their Sonar environment and configure their coverage, offers, and sales workflows without coding or custom integration development.

Once connected, providers can expand their distribution through BroadX without building a separate integration for each participating marketing or sales partner. They retain control over the offers and partners they make available as they grow.

“Providers have invested in their networks and the systems that support their customers. Expanding sales shouldn’t mean taking on another development project,” said Jason Yaker, founder and CEO of BroadX. “By connecting BroadX with Sonar, we’re making it easier for our mutual customers to put their offers in front of more buyers, equip their sales teams, and work with partners who can help them grow.”

“Many of our customers have networks ready for more subscribers than their sales teams can reach today. BroadX gives them more places to sell, and sales activity is tracked right in Sonar where their team already works, so growth is simpler to manage,” said Brett Their, GM, Payments & Market Expansion at Sonar.

More channels, connected operations

BroadX helps providers manage the steps behind partner-driven sales, from checking service availability and presenting eligible offers to order submission, attribution, reporting, and partner payouts. This gives providers a way to support external distribution alongside their internal sales efforts.

Providers using Sonar can contact BroadX to review their setup and explore the sales tools and partner channels available to them.

Learn more at BroadX.co/integrations/sonar.

About BroadX

BroadX is broadband distribution infrastructure connecting internet providers, sales channels, and the systems behind every transaction. Its platform supports serviceability, offer management, e-commerce, assisted sales, order submission, attribution, reporting, and partner payouts, helping providers expand their reach while keeping their existing technology stack. Formerly Local Fiber, BroadX is a brand of Local Fiber LLC.

About Sonar

Sonar Software is a leading cloud-based provider of BSS & OSS solutions for internet service providers (ISPs). The platform offers a range of rich features that are mission-critical to the daily work of ISPs. Sonar is a scalable and fully integrated solution that helps service providers consolidate their data in one place for improved visibility, reduce dependency on multiple systems, and automate complex workflows all on one secure agent interface for enhanced business efficiency and growth.

Visit Sonar's website to learn more https://www.sonar.software.